Lamborghini prepares for a new era
Automobili
Lamborghini announces a luxury SUV as a third model to join its product range.
The market introduction of the series model is planned for 2018. A concept of
the car was first presented as the Lamborghini Urus in 2012 at the Beijing auto
show.
The new
vehicle will be produced in Sant’Agata Bolognese and will herald additional
growth and significant opportunities across the marque with the expansion of
the product range. It will also determine a substantial increase in the
production capacity of the factory. Over the lifecycle of the new vehicle the
company will invest hundreds of millions of Euros.
The
project will be realized due to the joint commitment of several parties
involved, including Volkswagen Group with AUDI
AG as Lamborghini shareholder, the Italian Ministry of Economic
Development, Invitalia (Italian national agency for inward investments and
economic development), Emilia Romagna Region, the Union Representatives and the
entire Automobili Lamborghini team.
Automobili
Lamborghini President and CEO Stephan Winkelmann declares: “This is a proud
moment for everybody in Lamborghini. The introduction of a third model line
endorses the stable and sustainable growth of the company and signifies for us
the beginning of a new era.”
He adds:
“The new SUV will be made in Sant’Agata Bolognese, demonstrating our commitment
to safeguarding the values of ‘Made in Italy’ worldwide.”
Production
of the new Lamborghini SUV in Sant’Agata Bolognese will see significant
development of the factory site, increasing from the current 80,000 square
meters to an area covering ca. 150,000 square meters. The project will include
the construction of new facilities, such as a new production line, warehousing
and enlargement of the R&D department. The addition of a third model line
will also provide important opportunities for the supplier network in Italy and
internationally, and have a strong impact on human resources: Lamborghini
intends to hire 500 new employees.
Rupert
Stadler, Chairman of the Board of Management Audi AG states: “Lamborghini,
Italdesign Giugiaro and Ducati have developed very successfully under Audi
parentage, and kept their Italian identity. With the decision to produce the
Lamborghini SUV in Sant’ Agata Bolognese we have proven once more our commitment
to Italy as an important automotive industrial nation.”
Luca de
Meo, Board Member for Sales and Marketing Audi AG underlines: “Lamborghini is
today one of the world’s most exclusive brands. We at Audi are very proud of
all our Italian subsidiaries. I am delighted at this outcome for both
Lamborghini and Italy, and thank the Italian government for their collaboration
in helping to make this possible.”
A luxury
SUV sees Lamborghini challenging an unexploited, fast-growing and fascinating
car segment, and expanding its clientele significantly. These will include Lamborghini
super sports car customers who to date have driven SUV models from other
brands, as well as families and customers new to the Lamborghini marque.
Distribution of volumes will be well balanced among the three major sales
regions: EMEA, the Americas and Asia Pacific. Target markets will be primarily
the USA, China, the Middle East, United Kingdom, Germany and Russia. The annual
volumes will be around 3,000 vehicles and will double the company’s current
sales performance.