Subaru STI Performance Concept
Subaru
Unveils “STI Performance Concept” at 2015 New York International Auto Show
Tokyo,
April 2, 2015 – Fuji Heavy Industries Ltd. (FHI), the manufacturer of Subaru
automobiles, has unveiled the “STIPerformance Concept” at the 2015 New York
International Auto Show.
The “STI
Performance Concept” signifies a plan for the US-expansion of Subaru Tecnica
International Inc. (STI)*1 in its
threecore business areas; aftermarket parts, complete cars and motorsports.
Featuring
STI technologies and components includingSTI suspension and brake enhancements
as well as other exterior and interior upgrades, the concept car showcases
STI's key business areas of aftermarket performance parts and complete cars.
To signify
STI's commitment to motorsports, it employs the STI-tuned EJ20
horizontally-opposed 2.0-liter four-cylinder turboracing engine currently used
for the Subaru GT race
in Japan.
In May
2014, FHI announced its new mid-term management vision, "Prominence
2020" in the aim of sustainable growth of the company. Under this vision,
FHI set a corporate vision for 2020 of being a high-quality company that is not
big in size but has distinctive strengths. To achieve this goal, the company
has set out to focus on two activities -"enhancing the Subaru
brand"
and "building a strong business structure" -through which it will
further pursue added-value business and increase tolerance for changes in the
business environment.
As part of
the key initiatives to build a strong business structure, FHI developed a plan
to enhance the STI brand in its product strategy. The presentation of the “STI
Performance
Concept”
at the New York International Auto Show marks the beginning of materialization
of this initiative.
Future
activities will include expansion of the STI -brand aftermarket parts as well
as introduction of complete STI-tuned cars in the US, Subaru's largest market.
In the motorsports
area, STI
will increase its engineering presence in Subaru of America's *2 Global
Rallycross *3 team.
Under our
management philosophy of aiming to be a compelling company with a strong market
presence built upon its customer-first principle, FHI will continue to offer
our customers “Enjoyment and Peace of Mind” in our pursuit of engineering excellence
and our further enhancement of the distinctive appeal of the Subaru brand.
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